Neesha Amrish loves travelling back in time with her designs
Traditional, yet chic Neesha Amrish’s creation (right) The designer
Chennai-based Neesha Amrish has been designing for just three years, but her designs create the impression that she has been around for long.
Displaying her collection, she says, “I always wanted to have my own label, and Aeshane by Neesha Amrish is available at Studio Saks in Chennai, Elahe in Hyderabad, Serenity and Mogra in Bangalore, and I also design for walk-in clients.”
She has plans to take her brand to Delhi and Bombay next, but knows it will not be easy as designers from Chennai are not taken seriously. “When I wanted to show my collection at a few stores outside Chennai, nobody took me seriously. I had to fly down to show them my designs; only then were they accepted,” she rues.
Her creations include brocades, Banarasis, georgettes and chiffons. “I am partial to these fabrics. I like flowing stuff, and lots of colours, and love shopping for fabric and little trims.”
Not just clothes, Neesha also designs accessories and will soon start a footwear line too. She uses a lot of wooden beads, cords, jute, shells and glass beads in her accessories.
An alumna of NSD, she has also dabbled with writing and styling for Ritz magazine.
Most designers have a forte. What is hers? “The vintage kind of look. I like designing that kind of stuff unless my clients ask for something specific. I also enjoy doing bridal collections.” Her anarkalis are in great demand, and she has quite a collection of them. Favourites include a black one with gold work on it and a full-sleeve piece in purple.
She intends to premiere at the Wills Fashion Week in a year’s time, and showcase Indian designs and patterns.
A dyeing craft
This season, Neesha is blending the timeless crafts of tie and dye and block prints to create a contemporary, attractive and yet, unconventional look. “Very few people like tie and dye because they feel it is too common. I want to promote it because a tremendous amount of effort goes into it. I want to promote it abroad as people there appreciate this kind of work.”
Discussing the rising mercury, she says tunics are the best way to beat the summer heat.
“Bottle green, midnight blue, yellow and all bright colours are in this season, so are panels and floral prints.” Talking about trends, she feels that the Chennai market has to be tapped and an effort made to put the city on the fashion globe.
“People here don’t want to experiment. By the time a trend is in here, it is out of the other cities.” She states the example of Turkey pants, a rage in Mumbai at least six months ago, but which is only now picking up in Chennai.
Neesha recently showed her collection at a television launch in the city and is happy with the response. She has also bagged an offer from Vijay TV to design for them.
World class boutique.
My name is Neesha Amrish and I am Chennai based Fashion Designer. I retail my own line of prêt under the brand name ‘Aeshane’ to highly renowned and reputed stores across India like Studio Saks, Chenn - Provided by the business owner